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NatWest targets 18-25 year olds with Advantage Blue

Aug 30, 2006

NatWest has introduced Advantage Blue, a package of money saving benefits (worth £210) that can be bolted on a customer's current account. For a monthly subscription of £6, customers can have Advantage Blue added to their current or step account.

With 18-25 year olds as its target market, NatWest says the features of Advantage Blue have been specially selected to offer opportunities to save money, whether they are larger one-off purchases or smaller, more frequent ones. Benefits include mobile phone, travel insurance, young persons’ rail card, and discounted cinema and concert tickets. For clients who do not need to make use of every single Advantage Blue feature to save money, using the mobile phone insurance and cinema membership alone will save them over £140, NatWest added.

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