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Jul 3, 2006
Wanadoo, Equant
and Etrali – the Internet and business-to-business arms of France Telecom – has
now been united under the Orange brand as part of the company’s strategy to
converge mobile, fixed-line and broadband under one brand for both consumers
and businesses in the UK.
As part of its
marketing blitz for this new branding strategy, Orange launched a new
nationwide broadband service offering free Internet access plus free calls from
fixed-line to Orange mobile phones for all Orange mobile Pay Monthly customers.
France Telecom also announced the creation of Orange Business Services – a
single banner for all of the group's business communications services.
According to France
Telecom, the evolution of Orange
from mobile company to total communications provider forms part of its NExT
strategy for integrated telecommunications. This initiative will see the
company use Orange as its flagship brand
worldwide, supported by a major through-the-line marketing campaign across Europe.
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