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Jun 22, 2006
Cable and Wireless plc, the operator of
Bulldog Broadband, has announced a new corporate strategy aimed at providing
wholesale products to major broadband service providers.
In line with this new strategy, the company
is holding discussions with a number of potential customers for wholesale
services. Starting July 1, Bulldog will also stop any further proactive sales,
marketing or advertising activities to acquire new residential and small
business customers. However, Cable and Wireless says Bulldog will continue as a
retail brand for existing customers with ongoing customer care and launch of
new services.
Cable and Wireless’ local loop rollout plan
remains the same with a target of 800 fully unbundled exchanges by September 30, 2006. By the
end of this, Cable & Wireless intends use this local loop capability for
corporate customer access, in addition to the wholesale offer provided.
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